Benedikt Groß

Syn Bio Ads

2012 Apr

“Syn Bio Ads – The future of advertising” (in London 2048) is a speculative project around unsolved questions of Synthetic Biology like: Who owns Nature? Who has the right to alter life? How much is nature worth? What happens if we treat DNA like pixels, and a swarm of birds becomes suddenly just an efficient display for advertising? The project aims to show the implications of these very much high-level questions to a down to everyday life feeling.

The project is revisit of the my DNA Control Agency project, please read the full context there.

For the technology behind the video there is a separate documentation on GitHub with source code.