Benedikt Groß profile image

Works antidisciplinarily, is a speculative and a computational designer.
He currently lives in Stuttgart.

Syn Bio Ads

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Credits

Concept + Idea Benedikt Groß
Tutor: Noam Toran
Developed with: VVVV, Voodoo Camera Tracker
Special Thanks (Matrix Debugging): Joreg

Abstract

“Syn Bio Ads” is a speculative project around unsolved questions of Synthetic Biology like: Who owns Nature? Who has the right to alter life? How much is nature worth? What happens if we treat DNA like pixels, and a swarm of birds becomes suddenly just an efficient display for advertising? The project aims to show the implications of  these very much high-level questions to a down to everyday life feeling.

The project is revisit of the my DNA Control Agency project, please read the full context there.

For the technology behind the video there is a separate documentation on GitHub with source code.

“Syn Bio Ads  – The future of advertising” in London (2048)